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Pitch Perfect

How to Say It Right the First Time, Every Time

By Bill McGowan

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect EPB, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.

Pitch Perfect EPB teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect EPB, an essential guide for professional development, you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

  • The Principles of Persuasion: Learn the simple, masterable framework Bill McGowan taught to executives at Facebook, Spotify, and Dropbox to craft the perfect message for any situation.
  • Public Speaking Confidence: Move beyond common pitfalls and deliver your message—whether in a presentation or a vital meeting—with the language and nonverbal cues that command attention.
  • Effective Communication Techniques: Discover how saying the right thing the right way can be the deciding factor in sealing the deal, winning an account, or earning a promotion.
  • Career Advancement Strategies: Harness the power of persuasion to ensure you’re not just heard, but remembered long after you’ve left the room.
ISBN: 9780062273239
Imprint: Harper Business
On Sale: Apr 1, 2014
List price: $15.99
No of pages: 288
Trim Size: 1.000 in (w) x 1.000 in (h) x 1.000 in (d)
BISAC 1: BUSINESS & ECONOMICS / Public Relations
BISAC 2: BUSINESS & ECONOMICS / Personal Success
BISAC 3: BUSINESS & ECONOMICS / Business Communication / General

Bill McGowan

Biography

Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Award–winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as Spotify Founder and CEO Daniel Ek, actor Rob Lowe, jazz great Wynton Marsalis and baseball superstar Alex Rodriguez. He also speaks regularly to large corporate audiences at such companies as VISA, Comcast, L’Oréal, NFL, Netflix and Meta. He lives in New York City.

Media guru and Emmy Award-winning correspondent Bill McGowan—a top communication coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect EPB, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.

Pitch Perfect EPB teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect EPB, an essential guide for professional development, you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

  • The Principles of Persuasion: Learn the simple, masterable framework Bill McGowan taught to executives at Facebook, Spotify, and Dropbox to craft the perfect message for any situation.
  • Public Speaking Confidence: Move beyond common pitfalls and deliver your message—whether in a presentation or a vital meeting—with the language and nonverbal cues that command attention.
  • Effective Communication Techniques: Discover how saying the right thing the right way can be the deciding factor in sealing the deal, winning an account, or earning a promotion.
  • Career Advancement Strategies: Harness the power of persuasion to ensure you’re not just heard, but remembered long after you’ve left the room.

ISBN: 9780062273239
Imprint: Harper Business
On Sale: Apr 1, 2014
List price: $15.99
No of pages: 288
Trim Size: 1.000 in (w) x 1.000 in (h) x 1.000 in (d)
BISAC 1: BUSINESS & ECONOMICS / Public Relations
BISAC 2: BUSINESS & ECONOMICS / Personal Success
BISAC 3: BUSINESS & ECONOMICS / Business Communication / General

Bill McGowan

Biography

Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Award–winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes. McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as Spotify Founder and CEO Daniel Ek, actor Rob Lowe, jazz great Wynton Marsalis and baseball superstar Alex Rodriguez. He also speaks regularly to large corporate audiences at such companies as VISA, Comcast, L’Oréal, NFL, Netflix and Meta. He lives in New York City.